# PingLane PingLane is a web push notification app for Shopify stores. It helps merchants turn anonymous visitors into browser push subscribers, then bring those shoppers back with cart recovery, browse reminders, welcome messages, price-drop alerts, back-in-stock alerts, scheduled reminders, and targeted one-time campaigns. PingLane is available on the Shopify App Store: https://apps.shopify.com/pinglane ## Primary offer - Product: Web push notifications for Shopify stores - Audience: Shopify merchants and ecommerce marketing teams - Core promise: Recover abandoned carts, grow a push subscriber list, and drive repeat visits without requiring shoppers to install an app, share an email, or provide a phone number - Main CTA: Install on Shopify - Free - Secondary CTA: View pricing ## What PingLane does PingLane lets Shopify merchants collect push notification subscribers from their storefront and send browser notifications that bring shoppers back to the store. Shoppers subscribe by allowing notifications in their browser. After that, the store can reach those subscribers even when they are not currently browsing the site. PingLane supports Chrome, Firefox, Safari, Edge, and Samsung Internet across major desktop and mobile platforms. ## How it works 1. Install PingLane from the Shopify App Store. 2. Approve the Shopify connection. No code changes are required. 3. Set up permission prompts so visitors can opt in to push notifications. 4. Customize automations such as cart recovery, browse reminders, welcome notifications, price-drop alerts, and back-in-stock alerts. 5. Track views, clicks, click-through rate, attributed revenue, and subscriber growth. ## Main homepage sections ### Browser compatibility PingLane works across major browsers. Shoppers allow notifications once, then store messages can land directly in their browser. Supported browser families include: - Chrome - Firefox - Safari - Edge - Samsung Internet ### Go live in under 5 minutes The setup flow is designed to be fast: - Install from Shopify - Set up permission prompts - Customize automations - Track every conversion Installation is free, no credit card is required, and the free plan includes every feature. ### Campaign and notification builder PingLane lets merchants compose push notifications with: - Title - Message body - Landing URL - Subscriber audience - Delivery timing - Browser/device preview Notification URLs can include campaign tracking parameters. Merchants can send immediately, schedule for later, or use reminders and automations. ### Segments Segments help merchants send messages to specific subscriber audiences instead of everyone. Example segment logic can include: - Subscriber location such as country, region, or city - Browser and device type - Engagement history such as viewed, clicked, sent, or purchased - Purchase-specific filters such as purchased a selected product - Time windows such as within the last 7 days Segments are automatically synced and show estimated subscribers. ### Reminders Reminders are scheduled notifications that can be sent once or repeated. Examples include: - Weekly sale recap - Drop day countdown - Daily best-seller reminder Recurring reminders can run daily, weekly, monthly, or on another configured schedule depending on the dashboard setup. ### Subscriber growth analytics PingLane shows subscriber growth and audience breakdowns by location, browser, and device. Merchants can use this to understand where their push audience is coming from. ### Automation flow builder PingLane supports automated push notification sequences. A typical cart recovery sequence can start when a cart is abandoned, send a push after a delay, and send a follow-up only if the shopper still has not converted. ### Performance reporting PingLane reports: - Sent notifications - Views - Clicks - Click-through rate - Revenue attributed to push notifications Revenue attribution helps merchants understand which notifications lead to purchases. ## Built-in automations PingLane includes automation flows across the shopper journey. ### Acquisition #### Welcome Notifications Triggered the moment a visitor subscribes. Welcome notifications help start the subscriber relationship immediately and can include follow-up messages with custom delays. ### Consideration #### Browse Reminder Triggered after a shopper views a product and leaves without taking action. Browse reminders bring shoppers back to products they recently viewed. #### Price Drop Alert Triggered when a product a shopper opted into drops in price. Shoppers opt in through a product-page widget. ### Conversion #### Cart Recovery Triggered when a shopper abandons a cart. Cart recovery pushes remind subscribers about products left in the cart and can include timed follow-ups. #### Back in Stock Triggered when an out-of-stock item a shopper opted into becomes available again. PingLane notifies subscribers as soon as inventory returns. ## Permission prompt designer PingLane includes a visual designer for web push permission prompts. Merchants can start from pre-built templates and customize the design so the opt-in prompt matches the store. Prompt styles include: - Toast - Corner card - Safari banner - Safari classic - Safari modern Prompt customization can include: - Brand colors - Prompt copy - Device targeting - Browser targeting - URL targeting - Location targeting - Timing and frequency rules ## Pricing and plans PingLane is designed so every plan includes every feature. The main difference between plans is monthly web push send volume. The free Starter plan includes every feature with a limited number of sends each month. No credit card is required to install from the Shopify App Store. Merchants can upgrade when they need more send volume. Billing is handled through Shopify. ## Frequently asked questions ### What are web push notifications? Web push notifications are short messages that appear in a subscriber's browser, even when the subscriber is not currently on the store website. ### Do customers need to install anything? No. Push notifications work through the browser. Shoppers click Allow on a browser prompt and are subscribed. ### Which browsers support PingLane? PingLane supports Chrome, Firefox, Safari, and Edge, covering most shopper browsers across desktop and mobile. ### How does revenue tracking work? When a subscriber clicks a notification and makes a purchase within the attribution window, PingLane connects that sale to the notification so merchants can see revenue from push. ### Are any features locked behind higher plans? No. Every feature is available on every plan. Send volume changes by plan, but automations, segments, analytics, revenue tracking, permission prompts, and reminders are included. ### Can merchants try PingLane before paying? Yes. The Starter plan is free and includes every feature with a limited number of monthly sends. No credit card is required to start. ### Can merchants cancel anytime? Yes. Billing is managed through Shopify, and merchants can cancel from the PingLane dashboard. ## Social profiles - X (Twitter): https://x.com/pinglanehq - Instagram: https://www.instagram.com/pinglanehq - LinkedIn: https://www.linkedin.com/company/pinglane ## Important links - Homepage: https://pinglane.com/ - Markdown homepage: https://pinglane.com/index.md - Shopify App Store: https://apps.shopify.com/pinglane - Pricing: https://pinglane.com/pricing - Blog: https://pinglane.com/blog - FAQ: https://pinglane.com/faq - Contact: https://pinglane.com/contact - Privacy Policy: https://pinglane.com/legal/privacy-policy - Terms and Conditions: https://pinglane.com/legal/terms-and-conditions - Data Processing Addendum: https://pinglane.com/legal/dpa